Complete session overview

10.00 – 12.00 | Symposium

‘Streaming Europe’: global players and local answers
Hosted by: Imec-SMIT-VUB in collaboration with VRT

The research group imec-SMIT-Vrije Universiteit Brussel is delighted to invite you to the 2022 media symposium entitled ‘Streaming Europe’. The theme of this year’s edition is VOD market positioning strategies in Europe. The discussions will focus on shifting business models for European streaming services, hybrid VOD services, and media collaborations. Join us as we try to identify future growth areas for European players, understand the challenges and opportunities provided by increasingly complex services, and discuss the pros and cons of partnerships in the European VOD landscape with representatives of several on-demand services that operate both at local and transnational level. Streaming Europe targets the academic community, as well as industry representatives, and policymakers in Member States and at EU level. The symposium is part of the Day of Communication Sciences – Etmaal van de Communicatiewetenschap. Etmaal attendees automatically have access to the event and do not need to register again.


Speakers and panellists: Christian Albeck (SVP of Content Programming at Viaplay Group) Jesper Dahl (VP General Manager Pluto TV, Central & Northern Europe), Ruth Degraeve (Manager VRT Max and Digital Strategy), Jasmijn Touw (Director Public Policy Benelux & Nordics at Netflix)

10.30 – 12.30 | Parallel sessions

Session 1
Discovering Diversity in Research and Beyond
Hosted by: Intercultural Communication and Diversity

In this session, Dr. Petintseva shares insights on visual participatory research methods and/or focusing or not on the broader theme of the workshop (research on diversity, and the related issues, challenges, etc.). Mr. Mawungu will present on “The valorisation of research for stakeholders and the general audience: Experiences from the Hannah Arendt Institute”. The presentations are followed by a Q&A, and discussion with all participants to share experiences, tips, and good practices regarding research with marginalized, vulnerable populations. The organizers will facilitate this by means of an “ethical dilemma game” consisting of diversity research dilemmas. 

Speakers: Dr. Olga Petintseva (UGent & VUB) and Mr. Landry Mawungu (Hannah Arendt Institute)

Session 2
Opportunities and challenges in human-machine communication
Hosted by: Human machine Communication

The focus of this session is to introduce the topic of human-machine communication and to discuss opportunities and challenges, and more specifically the mechanisms that govern our responses to these new technologies, both in academia and society as a whole. Human-machine communication is increasingly prevalent in society, in a variety of sectors, including customer service, coaching and therapy, education, and training. Human-machine communication researchers aim to study how people interact with machines as communicators (examples include social robots, digital assistants, and conversational agents) and how they make sense of these interactions, what implications such interactions have for the individual and society, and ethical implications of the increased use of machines in our life. Human-machine communication encompasses research within Human-Computer Interaction, Human-Robot Interaction, and Human-Agent Interaction.

The session starts with an initial exploration of the state-of-the-art in the field, provided by four key-note speakers who will give 15-minute individual presentations. The speakers include two speakers from academia, and two from industry. After the individual presentations, we will have a panel discussion with all four speakers. The discussion will delve into the following overarching questions:

1.   How do users experience different types of human-machine communication?
2. What is the role of verbal and non-verbal communication in human-machine communication?
3.   What technical challenges are involved in making machines acceptable?
4.   What ethical challenges are involved in human-machine communication?


Speakers and panellists: Marjolijn Antheunis (UvT), Jochen Peter (UvA), Edward Bosma (The Simulation Crew), Joachim de Greeff (Interactive Robotics).

Session 3
Social media and science communication
Hosted by: Science Communication

During the session, three speakers shed light on the role social media can play in science communication. The speakers discuss the practical side of using social media for science communication as well as the research side. The speakers include individuals from academia and civil society who have experience with science communication through social media. They will discuss questions such as how you as a scientist might use social media for science communication, how science is communicated through social media, and what we can learn from health communication research regarding social media and science communication. Each presentation will take approximately 30 minutes. At the end of the session we will have a discussion in small groups.
In her presentation, Jacotte Brokken will take us on her journey from chemical lab assistant to science communicator on TikTok. Among many other things, she works as a freelance social media content creator, specialized in all things science and STEAM, mainly for the Flemish public broadcaster VRT. On TikTok, she is especially known for her popular personal account (@Doedieszot), and has posted several TikToks on the @STEMolympiade-account. She is not going to share the secret formula to create viral social media content, as she believes that there is no exact science behind that. It is mainly trial and error, and a process of ups and downs. But she managed to find her way. During her presentation, she aims to inspire about the possibilities of social media as platforms for science communication. 

Marie Verstappen en Elisa Nelissen are linguistic researchers at KU Leuven. They are working on the interdisciplinary project "The Circulation of Science News in the Coronavirus Era”. Their research examines the various transformations that scientific knowledge is subject to in the course of travelling from the lab to the media to the news consumer. In that process, they focus on two transformations – translation from one language to another, and remediation from one media platform to another – to better understand how science news circulates. This knowledge is all the more important in an era marked by an overabundance of news stories, some more accurate than others, on the coronavirus. During their presentation at Etmaal, they will mainly focus on the transition from press release of a scientific institution to news article, and from news article to Facebook post. Which aspects of the press press release are most likely to be omitted or highlighted in the resulting news item, and how does that news item differ from the corresponding Facebook post?

In her presentation, Hanneke Hendriks will present her research in the field of health communication through social media, which has relevant insights for the emerging field of research into science communication through social media. Hanneke’s work focusses on how adolescents and young adults use social media to talk about alcohol. The first part of the presentation will focus on describing what young people post about alcohol, and why they do this. The second part focuses on the effects of alcohol-related messages on (predictors of) drinking behavior. The third part of the presentation focuses on potentially effective intervention ideas. Throughout the talk she will link her research with potential implications for science communication.

Speakers and panellists: Jacotte Brokken (DoediesZot), Marie Verstappen (KULeuven) en Elisa Nelissen (KULeuven), Hanneke Hendriks (Radboud University)

Session 4
Practicing (academic) kindness. How to be kind and create good karma in your research and work environment
Hosted by: Young Scholars Network

In this workshop we want to follow up on our most recent online workshop on networking, this time diving deeper into practical ‘how to’ tips to build up a strong well-being culture by practicing and encouraging forms of ‘kindness’. We invited a speaker (Luisa Solms) to guide the workshop, which will be rather interactive and ‘hands-on’, with participants discussing real-life scenario’s and situations around kind conduct in academia. We will have a mix of individual, partner and group sub-sessions, and will touch upon different topics like academic competitiveness, self-kindness and the ‘impostor’ syndrome.

Speakers and panellists: Luisa Solms (Co-author of the podcast "PhD unplugged")

13.30 – 15.00 | Parallel sessions

Session 1
Happiness in journalism
Hosted by: Journalism Studies

This panel is organized by Nefca’s Journalism Division. It aims to bring together scholars and practitioners with an interest in or expertise in issues of mental health, well-being and happiness in journalism. It starts from the observation that a significant number of journalists are publicly lamenting the exhaustion and burnout of journalism or, at worse, leaving the profession altogether. Meanwhile academic research is pointing to a variety of factors impacting journalistic well-being and happiness (e.g., from organizational pressures to social media). In today’s panel, we will focus on the issue of online and offline safety and security of journalists, and the related risk of trauma resulting from insecure or unsafe working conditions. We will explore those factors but especially the ways in which insights of academics and professionals can be integrated to address these issues in ways that acknowledge and support journalists.

Speakers and panellists: Johana Kotišová (University of Amsterdam); Richard Stupart (University of Groningen); Peter ter Velde (; Charlotte Michils (Flemish Association of Journalists/VVJ); Samira Atillah (Demorgen). Panel moderator: Sarah Van Leuven (Ghent University)

Session 2
Communicating Covid 1: Perspectives from organizational, health and political communication
Hosted by: Organizational Studies / Health Communication / Political Communication

Communication during the COVID-19 pandemic is a multidisciplinary issue in which a wide range of stakeholders are involved. Governments, healthcare providers and the media are but a few stakeholders that communicate about the pandemic and vaccination and have an impact on the public’s opinion. Given the multidisciplinarity of this topic, we organize a session in which experts will look at communication during COVID-19 from different angles (political communication, organizational communication, health communication, ...). In this first part of the session, 4 experts will give a presentation about communicating in times of COVID-19.

Speakers and panellists: Peter Van Aelst (UAntwerpen); Giselinde Kuipers (KU Leuven); Pierre Van Damme (UAntwerpen); Karolien Poels (UAntwerpen)

15.30 – 16.30 | Panel 1

Communicating Covid 2: Perspectives from organizational, health and political communication
Hosted by: Organizational Communication, Health Communication, Political Communication

This part of the session consists of an interactive discussion about communicating in times of COVID-19. For this discussion, there is a panel of 4 experts with different backgrounds.

Speakers and panellists: Peter Van Aelst (UAntwerpen); Giselinde Kuipers (KU Leuven); Pierre Van Damme (UAntwerpen); Karolien Poels (UAntwerpen)

15.30 – 16.30 | Panel 2

News diversity and media pluralism under pressure
Hosted by: Vrije Universiteit Brussel


16.45 – 18.00 | Closing talk

Kevin Smets (VUB), Tim Raats (VUB), Karolien Poels (UA), Dries Depoorter (public speaker)


Speaker: Dries Depoorter is a Belgium artist that handles themes as privacy, artificial intelligence, surveillance & social media. Depoorter creates interactive installations, apps, games.